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Dani Peterman on Are Social Media Managers Future CMOs?

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Manage episode 354883759 series 3233317
Content provided by Oktopost. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oktopost or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Meet Dani Peterman, Brand Marketing Lead at Coho AI and a rising LinkedIn influencer with 7K followers. He joins the Radically Transparent podcast to talk about the evolution of organic social media and why social media marketing is so much more than content creation.

He reveals the modern day career path of a B2B social media manager and what it will take for them to become the next generation of CMOs. He even lists some of the top skills social media managers currently have that make them an ideal candidate for becoming a marketing leader. Dani doesn’t miss a beat as he even dives into some of the latest trends, like Chat GPT, and how social media managers must be dynamic to avoid becoming obsolete.

Hot Topics of this Episode Include:

- How not to pigeon-hole your career as a social media manager

- The evolution of organic social media and the future of B2B social media management

- Why social media managers are the next generation of CMOs

  continue reading

149 episodes

Artwork
iconShare
 
Manage episode 354883759 series 3233317
Content provided by Oktopost. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oktopost or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Meet Dani Peterman, Brand Marketing Lead at Coho AI and a rising LinkedIn influencer with 7K followers. He joins the Radically Transparent podcast to talk about the evolution of organic social media and why social media marketing is so much more than content creation.

He reveals the modern day career path of a B2B social media manager and what it will take for them to become the next generation of CMOs. He even lists some of the top skills social media managers currently have that make them an ideal candidate for becoming a marketing leader. Dani doesn’t miss a beat as he even dives into some of the latest trends, like Chat GPT, and how social media managers must be dynamic to avoid becoming obsolete.

Hot Topics of this Episode Include:

- How not to pigeon-hole your career as a social media manager

- The evolution of organic social media and the future of B2B social media management

- Why social media managers are the next generation of CMOs

  continue reading

149 episodes

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