))
Sarah Emmott on How Social Listening Paves the Way for a Winning Social Strategy
Manage episode 359716049 series 3233317
Content provided by Oktopost. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oktopost or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sarah Emmott, Head of Brand for Work Management by Atlassian, one of Fast Company’s “Most Innovative Companies in the Workplace” joins the Radically Transparent podcast. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes. As well as how a social listening audit discovered why YouTube should be included in their social strategy, and how Sarah is using it to be strategic with her influencer campaigns.
Throughout the episode, Sarah reveals some of Atlassian’s social strategy that is contributing to their fast-growing and impressive social presence, as well as the difference between “share of voice” and “share of mind” and where both fit into a content marketing strategy.
Hot Topics of this Episode Include:
- How Social Listening paved the way for a winning social media strategy
- Measuring the impact of social media in a product-led growth organization to prove value and keep budgets
- Why YouTube is a powerful channel for influencer marketing and why it’s often the most over-looked by B2B marketers
148 episodes
Share
