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David Delaney Mayer on How B2B Video Strategies are Evolving
Manage episode 358752229 series 3233317
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CEO of Elemmir, Forbes 30-under-30, and Emmy-nominated documentary filmmaker and poet David Delaney Mayer unravels the radically transparent truths behind modern-day B2B video marketing. He calls out why in a world where Chat GPT and AI are taking over messaging, it is more important than ever to show a human face to the brand.
Throughout this episode, David reveals how to find the big opportunities to tell specific pieces of your brand story, your customer story, and your employee story using video– fit for any budget and any medium.
He dives into how video marketing is becoming increasingly personalized, why short-form video works best for quick and engaging content across social and how B2B video marketing has evolved to focus more on storytelling, with companies using video to tell compelling stories that resonate with their audience and build brand loyalty.
Hot Topics of this Episode Include:
- What it takes to tell a compelling story that resonates with your target audience
- Top tips for brands filming videos with limited resources
- How a brand can frame a narrative when they are no longer in control
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