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Has marketing lost the ability to tell a great story? With Peter Bell.
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Peter Bell, Adobe's Senior Director UKI Enterprise & EMEA Commercial Marketing makes the case that B2B marketers today have lost the ability to tell a great story. For many, it seems the discipline of focusing on their brand's narrative: something that has anchored the brand in people’s hearts and minds and has kept it there, has disappeared.
In this episode, Peter and Jen take a look back at some of the greatest marketing stories of all time and talk through what made these specific campaigns stand out. Together, they tackle the thorny issue of why brands today are no longer in control of the stories they tell and how to break through the noise to get the important messages across. Peter also reveals to Jen why it’s imperative for brands today to have a narrative arc to carry their story – regardless of how many channels and platforms marketing is spread across.
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