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Why Good B2B Marketers Don’t Discredit Facebook
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VP Marketing, Melinda Cormier of LumApps uncovers what and how she is keeping her pipeline filled with quality leads and maintaining a healthy pipeline-to-spend ratio. However, she takes the conversation for a unique twist as she discloses how she is diversifying her B2B social media strategy to successfully include Facebook-- a social network that has usually become 3rd in the strategic line-up behind LinkedIn and Twitter for B2B marketers. Good marketing requires a diversified model to succeed, and for many, when it comes to social media, marketers are simply not “diversifying enough.” This episode will change the way you think about filling your pipeline, and how to flawlessly handle the ever-changing demands of B2B marketing.
Hot Topics of this Episode Include:
- Pipeline-to-spend ratio and how to rely on data to meet the ever-changing demands of demand generation
- The power of understanding your ICP’s career plan and how to use it to bolster your pipeline
- Why B2B marketers shouldn’t forget Facebook despite LinkedIn being the holy grail for all things B2B
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