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The Unspoken Truths Behind Customer Segmentation
Manage episode 343811959 series 3233317
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There is no such thing as a ‘one size fits all’ approach to customer segmentation. In this episode of Radically Transparent, host Jennifer Gutman of Oktopost examines what data the modern-day digital marketer is missing to be able to effectively deliver a customized experience to every single individual customer.
Hot Topics of this episode include:
- Why the more data from social media you have, the more effective you can be at segmenting your database and delivering engaging content
- How to build sophisticated segments based on what your audience clicks on social media, and customize content accordingly
- Instead of sending the same generic email to all contacts, how you can deliver highly-targeted emails that are aligned with your leads’ interests
You can find all resources mentioned throughout the episode here:
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