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How to Successfully Market to a New Demographic
Manage episode 346007768 series 3233317
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Meet Andrea Zoellner, VP of Marketing at Kinsta, and this week's Radically Transparent podcast guest. She recently led her entire organization to successfully reach a new customer demographic. (Which as many of us know -- is never easy!)
Andrea exposes the radically transparent truths behind marketing to a new demographic without changing what current customers already love about the brand. She opens up about the concerns they had, how they positioned themselves, as well as how they addressed future feature development for both new and existing demographics.
Andrea even opens up about the “discovery” phase of the new personas– the self-assessment and the moment the brand realized they needed to expand their audience to go behind creators and include developers and CTOs.
Hot Topics of this Episode Include:
- Reaching new customer demographics without abandoning your current one
- Insight into the fractured world of website development and a fascinating discussion on why marketers today need to be an expert on the products they write about
- The “ah-ha” moment when it’s time to expand your customer audience
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