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Inbar Yagur on What Makes Thought Leadership Content Convert
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Inbar Yagur, VP of Brand Marketing of GrowthSpace shares her perspective on what makes thought leadership content resonate with audiences, regardless of the amount of digital noise, and shares how:
“Good thought leadership happens when you have an intersection between something that is newsworthy and a value proposition that brings your company forward.”
Throughout the episode, Inbar challenges listeners to find the “moments that spark”– and guides us on how to use those moments to create meaningful thought leadership content that breaks through the noise and converts.
While she candidly admits breaking through the digital noise is still something that is keeping her up at night, she also shares the radically transparent truths behind how she is doing it leading an agile marketing team, along with how difficult it can be to strike the right balance between sparking creativity and managing tasks that will ultimately drive business results.
Hot Topics of this Episode:
- The formula for impactful and meaningful thought leadership content that converts
- Finding balance as a marketing leader in an agile marketing team
- Staying focused on pipeline while keeping a pulse check on creativity
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