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Oliver Pilgerstorfer on Scaling Sustainably
Manage episode 325464000 series 3233317
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It’s hard to do the same things over and over in marketing and expect massive growth.
Join Oliver Pilgerstorfer, CMO of IFS, on the Radically Transparent podcast as he discloses the growth mindset required to impact business in a meaningful way. Throughout the episode, Oliver discloses how he spends a lot of time considering if the work they are doing today can scale tomorrow, and walks through some of the ways he approaches strategy from a macro level in order to understand all the elements crucial to their success. As a billion-dollar revenue business with over 5,000 employees, keeping pace with this growth can be a challenge. Oliver even talks through a few different initiatives, including employee advocacy, that are being used to support a rapidly scaling organization.
Hot Topics of this Episode:
- Data is important, but only if you use it—learn how to lean on your data to uncover whether or not it’s accurate before making effective decisions
- Why having clarity on your goals gives you the ability to play to your brand's strengths and grow YoY
- How IFS is using employee advocacy to tell an authentic story in a meaningful way
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