Tips for Long-Term Relationships with Carolyn Howard Johnson
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She also handled accounts for fashion publicist Eleanor Lambert who instituted the first Ten Best Dressed List. There she moved from reading effective media releases (then called press releases) to writing them for celebrity designers of the day including Pauline Trigere, Rudy Gernreich, and Christian Dior, and producing photo shoots for Lambert’s clients. She has also worked as columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, the Glendale News-Press (an affiliate of the LA Times), Myshelf.com, and others and has appeared in commercials and on dozens of TV and radio shows.
She learned marketing skills both in college (University of Utah, and University of Southern California) and as founder and operator of a chain of retail stores. That molded her understanding of how authors might best partner with retailers to affect both of their bottom lines.
Carolyn’s experience in journalism and as a poet and author of fiction and nonfiction helped the multi-award-winning author understand how different genres can be marketed more effectively. She was an instructor for UCLA Extension’s renowned Writers’ Program for nearly a decade, holds an Instructor Development Program certificate from that same school, and studied writing at Cambridge University, United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University in Prague.
She turned her knowledge toward helping other writers with her HowToDoItFrugally series of books for writers. Her marketing campaign for the second book in that series, The Frugal Editor won the Next Generation Indie Best Book Award. She also has a multi-award-winning series of HowToDoItFrugally books for retailers.
Howard-Johnson was honored as Woman of the Year in Arts and Entertainment by California Legislature members Carol Liu, Dario Frommer, and Jack Scott. She received her community’s Character and Ethics award for her work promoting tolerance with her writing and the Diamond Award in Arts and Culture from her community’s Library and Arts and Culture Commission. She was named to Pasadena Weekly’s list of fourteen women of San Gabriel Valley women who “make life happen” and Delta Gamma, a national fraternity of women, honored with their Oxford Award.
Howard-Johnson blogs help for writers at Writer’s Digest 101 Best Website pick http://SharingwithWriters.blogspot.com. Carolyn is an actor who has appeared internationally in ads for Apple, Lenscrafters, Time-Life CDs, Blue Shield, Marlboro, and Disney Cruises (Japan).
171 episodes