Lead Generation 36:12:3

Real Estate Made Simple

Episode Description:
Do you ever find yourself struggling to generate leads for your business? In this episode, Rick breaks down the art of lead generation and why it's the game-changer you've been searching for, whether you run a business or work on commission. You'll learn the secrets of staying accountable, setting meaningful goals, and tracking your progress. Rick's advice isn't just practical; it's life-changing. Tune in to discover how this episode can help you conquer your lead generation challenges and take a step closer to a life worth having!
This is the first episode in a series inspired by "Lead Generation 36:12:3 - The Power of One" by Gary Keller and Jay Papasan. Rick dives deep into the fundamentals of lead generation and why it's the cornerstone of success, whether you're a business owner or on a commission-based career path.

Episode Highlights:
The Significance of Leads:
Leads are the lifeblood of your business. Without them, there's no success. Rick discusses how leads are essential for businesses across various industries, from dentistry to real estate.
Embracing Accountability:
Accountability can be a game-changer. Rick explores how people often shy away from it but thrive when they do their job. He encourages listeners to ask themselves how they feel about being held accountable and how it can drive results.
Setting Goals:
Rick emphasizes the importance of setting clear goals. You must know what you want to achieve before you can work towards it.
Key Activities and Milestones:
Once your goal is set, identify key activities that will help you reach it. These activities serve as milestones, indicating progress towards your goal.

Measuring Results:
Measuring results is crucial for success. Rick introduces the concept of Key Performance Indicators (KPIs) and explains how tracking progress ensures you're on the right path.

Stretching Goals and Accountability Partners:
Goals should be both realistic and challenging. Rick advises seeking accountability partners, whether they're peers, mentors, or coaches, to help you stay on track.

Avoiding the "In the Weeds" Syndrome:
Rick draws a parallel between the real estate productivity rollercoaster and getting "in the weeds" in the restaurant industry. He stresses the importance of maintaining lead generation discipline even when you're busy with current clients.
Forming Habits:
Rick presents a goal of 36 closed transactions in 12 months, achievable by dedicating three hours a day to lead generation, prospecting, and marketing. Forming habits is key to reaching your potential.

Living Your Goals:
Ultimately, the goal is to live a fulfilling life. Rick shares the Keller Williams mission of having a career worth having, a business worth owning, and a life worth living. It's about leaving a legacy you're proud of.

Conclusion:
From setting goals and forming powerful habits to being accountable and living your goals, this episode highlights the path to success in lead generation. It's a journey that may have its challenges, but as Rick emphasizes, it's far from impossible—it's simple, and it's a journey worth taking.

Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy to learn and enjoyable experience in this series. Real Estate Made Simple.

If you want to know the ins and outs of real estate, Rick Bosley’s got you covered. Bringing with him years of experience leading successful teams at Keller Williams, one of the world’s leading and largest real estate firms, and running his own business, Rick shares some of the most valuable lessons he’s learned to help you succeed—whether you’re a buyer, seller, REALTOR®, or Entrepreneur.[RC3]

Rick Bosley

The Bosley Team at