The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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How to Invest in Websites With Jeff Hunt
MP3•Episode home
Manage episode 160747742 series 1204815
Content provided by Daniel Hall, Daniel Hall - Author, Online Marketer, and Publisher of the. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Hall, Daniel Hall - Author, Online Marketer, and Publisher of the or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we are going to talk about the topic of website investing. That is, buying into cash-producing websites and the market that has developed around these online properties, and exactly why you should be interested in that. And then, we'll get into how you do that, in pretty good detail during this short conversation. I would guess that most people listening to this today have a website or are planning to have a website. Those are assets. They really are assets that have value, and whether it's your own or someone else's that you're looking to buy into. There's a lot of value there, in terms of the net worth of the traffic that you've generated, of the process that you have in delivering that product to a customer. [bctt tweet="There can be value in selling what you've developed or looking for things that compliment what you're already doing." via="no"]We'll talk later about how you can actually pick up and acquire audiences. You don't have to always build things up from scratch. That's just one of the key components of why you would want to do this. Educating Yourself About the Market The first step was one that I didn't do my first time around, and that's educating yourself a bit about the process. Anytime you make any kind of sizable purchase, whether it's a cell phone, or a car, or a house, you really need to know something about the market. That's important. At the time, when I started doing this, seven or eight years ago, there was really almost no information available about how to buy a website, and do it safely, and choose the right one. How do you build a business, even if you're not looking to be an angel investor and go out and acquire things? How do you go about finding something that can complement what you already have? I mean, content marketing is one of the big topics today, and it's all about sharing audiences. I don't care what your topic is. Say it's about travel, or poetry, or whatever, I guarantee that somewhere out there is a website where someone has already developed an audience around a website that's very complimentary to what you do. I've known a lot of internet marketers who have bought websites for nothing more than the list that comes with them or the traffic to the website that's already there. Then they can actually sell their own service on a website that already has that traffic and audience. So, the first step is education, and we can get more into how we do that, but essentially, one of the key parts of education is actually getting on the list of brokerages and marketplaces that sell websites and beginning to look at the listings. Educate yourself by reading about:
…
continue reading
- What does the website do?
- What is its product?
- How does it attract its traffic?
146 episodes
MP3•Episode home
Manage episode 160747742 series 1204815
Content provided by Daniel Hall, Daniel Hall - Author, Online Marketer, and Publisher of the. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Hall, Daniel Hall - Author, Online Marketer, and Publisher of the or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we are going to talk about the topic of website investing. That is, buying into cash-producing websites and the market that has developed around these online properties, and exactly why you should be interested in that. And then, we'll get into how you do that, in pretty good detail during this short conversation. I would guess that most people listening to this today have a website or are planning to have a website. Those are assets. They really are assets that have value, and whether it's your own or someone else's that you're looking to buy into. There's a lot of value there, in terms of the net worth of the traffic that you've generated, of the process that you have in delivering that product to a customer. [bctt tweet="There can be value in selling what you've developed or looking for things that compliment what you're already doing." via="no"]We'll talk later about how you can actually pick up and acquire audiences. You don't have to always build things up from scratch. That's just one of the key components of why you would want to do this. Educating Yourself About the Market The first step was one that I didn't do my first time around, and that's educating yourself a bit about the process. Anytime you make any kind of sizable purchase, whether it's a cell phone, or a car, or a house, you really need to know something about the market. That's important. At the time, when I started doing this, seven or eight years ago, there was really almost no information available about how to buy a website, and do it safely, and choose the right one. How do you build a business, even if you're not looking to be an angel investor and go out and acquire things? How do you go about finding something that can complement what you already have? I mean, content marketing is one of the big topics today, and it's all about sharing audiences. I don't care what your topic is. Say it's about travel, or poetry, or whatever, I guarantee that somewhere out there is a website where someone has already developed an audience around a website that's very complimentary to what you do. I've known a lot of internet marketers who have bought websites for nothing more than the list that comes with them or the traffic to the website that's already there. Then they can actually sell their own service on a website that already has that traffic and audience. So, the first step is education, and we can get more into how we do that, but essentially, one of the key parts of education is actually getting on the list of brokerages and marketplaces that sell websites and beginning to look at the listings. Educate yourself by reading about:
…
continue reading
- What does the website do?
- What is its product?
- How does it attract its traffic?
146 episodes
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