Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Content provided by Mo Bunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mo Bunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
The Business Development Story That Changed Everything for Angela Meyer
MP4•Episode home
Manage episode 305138487 series 2818639
Content provided by Mo Bunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mo Bunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mo asks Angela Meyer: What is a business development moment that you’re particularly proud of?
- You have to build the relationship and understand that the work may not come in the first meeting.
- Angela tells the story of a client that was in-house counsel for a major company that Angela’s firm had done a lot of work for. He set a dinner meeting with this attorney and during the conversation discovered that he felt completely unappreciated by Angela’s firm.
- You have to be willing to ask questions and get feedback from your clients on how they like working with your firm.
- Angela turned that relationship around by helping the attorney with a few of his presentations he was giving. By providing value and showing that she cared, he became a valuable client for years.
- It takes a lot of good experiences to outweigh the effect of one bad experience. Sometimes the negative experience can be something as simple as not picking up the check.
- In the initial consultation, it’s important to establish the lines and modes of communication. It’s also important to set the expectation around the first bill. Most professional service firms fail around client management.
- At the end of the engagement always ask for feedback. That time is the perfect opportunity to land more work or a referral to someone else.
Mentioned in this Episode:
595 episodes
MP4•Episode home
Manage episode 305138487 series 2818639
Content provided by Mo Bunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mo Bunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mo asks Angela Meyer: What is a business development moment that you’re particularly proud of?
- You have to build the relationship and understand that the work may not come in the first meeting.
- Angela tells the story of a client that was in-house counsel for a major company that Angela’s firm had done a lot of work for. He set a dinner meeting with this attorney and during the conversation discovered that he felt completely unappreciated by Angela’s firm.
- You have to be willing to ask questions and get feedback from your clients on how they like working with your firm.
- Angela turned that relationship around by helping the attorney with a few of his presentations he was giving. By providing value and showing that she cared, he became a valuable client for years.
- It takes a lot of good experiences to outweigh the effect of one bad experience. Sometimes the negative experience can be something as simple as not picking up the check.
- In the initial consultation, it’s important to establish the lines and modes of communication. It’s also important to set the expectation around the first bill. Most professional service firms fail around client management.
- At the end of the engagement always ask for feedback. That time is the perfect opportunity to land more work or a referral to someone else.
Mentioned in this Episode:
595 episodes
Semua episode
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.