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Keller Williams’ Michael Ward on shifting the pendulum on lead generation

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Manage episode 382363831 series 2420433
Content provided by RealTrends. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RealTrends or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On today's episode of RealTrending, we feature Michael Ward, the director of Teamerage for Keller Williams. Ward talks through the teamerage model, Keller Williams’ investment in developing and attracting high transaction volume teams, and why he thinks more brands should be leveraging the team model.

Michael discusses different ways to overcome difficult market conditions, including reducing the use of aggregators and utilizing AI tools to boost lead generation.

Related to this episode:

Enjoy the episode!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

285 episodes

Artwork
iconShare
 
Manage episode 382363831 series 2420433
Content provided by RealTrends. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RealTrends or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On today's episode of RealTrending, we feature Michael Ward, the director of Teamerage for Keller Williams. Ward talks through the teamerage model, Keller Williams’ investment in developing and attracting high transaction volume teams, and why he thinks more brands should be leveraging the team model.

Michael discusses different ways to overcome difficult market conditions, including reducing the use of aggregators and utilizing AI tools to boost lead generation.

Related to this episode:

Enjoy the episode!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

285 episodes

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