Real’s Sharran Srivatsaa on his three secrets to brokerage growth

RealTrending

Today we welcome Sharran Srivatsaa, the president of Real, to the RealTrending podcast! Sharran joined Real in 2022 and has personally overseen the onboarding of over 13,000 agents while Real has moved up to #6 from #11 by transaction sides in the 2024 RealTrends Verified brokerage rankings. He brings over two decades of business and entrepreneurial experience to today’s conversation from several companies across the real estate, finance and technology sectors.

In today’s conversation with Tracey, he talks about Real’s strategic growth plan on a granular level, including his personal commitment to showing up for his agents even in the most unexpected of places. He also talks about how they’re navigating industry-wide changes amid the commission lawsuits, and how brokers can best provide building blocks for their agents to build out their unique businesses.

Here’s a glimpse of what you’ll learn:

• Deploying goodwill and generosity is a powerful strategy for growth in the real estate industry.
• Showing up in unexpected places and staying true to the business model can create a sense of belonging and warmth.
• Training agents to navigate upcoming changes in the industry is crucial for success.
• Providing results in advance and being entrepreneur-centric can attract and retain agents.
• Brokers should provide agents with building blocks to build their unique businesses.

Related to this episode:

• Sharran Srivatsaa | LinkedIn
• Sharran Srivatsaa | Instagram
• Sharran Srivatsaa
• Real
• HousingWire’s YouTube Channel

Enjoy the episode!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

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