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The importance of solid monetization goals and a clear pricing strategy - With Marie Martens (Tally.so)
Manage episode 405829018 series 3452717
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In this episode, we talk with Marie Martens, co-founder of Tally.so, a new and successful form-builder tool. Tally.so has made a big splash, hitting $1.2 million in yearly revenue, attracting 250,000 users, and converting 4,000 of them into paying customers in just three years—all in a very crowded market and without taking any outside investment.
The secret sauce? A smart pricing strategy that sets their credo and helps them make very difficult decisions easily. Sometimes against the grain of traditional beliefs.
Marie shares how keeping things simple and focusing on delivering great value to free users has been key to their success.
Here's what we cover:
- Choosing to bootstrap gave Tally.so the freedom to shape their pricing the way they wanted.
- Why avoiding maximizing revenues at all costs actually… maximizes revenue (and margins).
- The importance of a straightforward, easy-to-understand pricing strategy.
- How to balance in your pricing model what makes sense for business vs the experience it gives to the user
- Why offering a lot for free can set you apart from the competition.
- The pros and cons of lifetime deals and discounts, and why they often don’t work out well.
- Effective ways to gather and use feedback from users to improve your product without needing a bigger team.
- Tally is the simplest way to create forms, for free. https://tally.so
If you want to know more about Marie and Tally:
- Blog: blog.tally.so
- Twitter Tally: @Tallyforms
- Twitter Marie: @MarieMartens
To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/
- Bookmark our website: https://reasonableproduct.com
Chapters
1. Introduction to Tally.so (00:00:00)
2. Simplicity as a Strength in Pricing (00:13:00)
3. When leaving money on the table is good (00:24:00)
4. Metrics, Users, and Growth (00:28:00)
5. Lifetime deals, no thanks (00:31:00)
6. Determining Free and Paid Features (00:36:00)
7. Capturing and Utilizing User Feedback (00:52:00)
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