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Ep 7 - David Paleschuck

1:32:17
 
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Manage episode 283398990 series 2256963
Content provided by Jared Mirsky and Jared Mirsky | Wick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jared Mirsky and Jared Mirsky | Wick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With over twenty years of global brand building and consumer marketing experience at American Express, MasterCard, PepsiCo and Microsoft – and over seven years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; Chief Brand Officer at Evergreen Herbal and The Matters Group – Paleschuck has played a part in creating many of today’s well-known cannabis brands. His writings on cannabis trends, branding and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times and PROHBTD. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed with Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. His recently released book, “Branding Bud: The Commercialization of Cannabis” launched in limited release at the Cannabis World Congress in NYC this past June 2019 and is set to launch in the mass market in 2020.

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14 episodes

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Manage episode 283398990 series 2256963
Content provided by Jared Mirsky and Jared Mirsky | Wick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jared Mirsky and Jared Mirsky | Wick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With over twenty years of global brand building and consumer marketing experience at American Express, MasterCard, PepsiCo and Microsoft – and over seven years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; Chief Brand Officer at Evergreen Herbal and The Matters Group – Paleschuck has played a part in creating many of today’s well-known cannabis brands. His writings on cannabis trends, branding and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times and PROHBTD. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed with Wharton School Of Business Entrepreneur Radio; CannabisRadio; among others. His recently released book, “Branding Bud: The Commercialization of Cannabis” launched in limited release at the Cannabis World Congress in NYC this past June 2019 and is set to launch in the mass market in 2020.

  continue reading

14 episodes

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