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Navigating Change: Crafting a Communication Plan for Successful Rebranding
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Content provided by Redefine Instruction | Sandhya Lakhanpal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Redefine Instruction | Sandhya Lakhanpal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we delve into the intricate process of rebranding and the pivotal role of communication in ensuring a seamless transition for both internal stakeholders and customers alike. Join us as we explore the essential components of a comprehensive change communication plan designed to inform, engage, and inspire confidence in the new brand image. From strategic messaging to targeted outreach strategies, we uncover the key tactics that drive acceptance and enthusiasm for the company's evolving identity. Tune in for expert insights and actionable tips on navigating change effectively in the dynamic world of branding.
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Manage episode 407032467 series 2942866
Content provided by Redefine Instruction | Sandhya Lakhanpal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Redefine Instruction | Sandhya Lakhanpal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we delve into the intricate process of rebranding and the pivotal role of communication in ensuring a seamless transition for both internal stakeholders and customers alike. Join us as we explore the essential components of a comprehensive change communication plan designed to inform, engage, and inspire confidence in the new brand image. From strategic messaging to targeted outreach strategies, we uncover the key tactics that drive acceptance and enthusiasm for the company's evolving identity. Tune in for expert insights and actionable tips on navigating change effectively in the dynamic world of branding.
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