One of the Largest Seafood Restaurants Becomes a Media Powerhouse and E-commerce Brand

Remarkable Marketing Podcast

How does a family-owned seafood restaurant transform into one of the most celebrated dining destinations in the United States? We're thrilled to welcome Michael Ungaro, CEO of the San Pedro Fish Market, as he reveals the compelling marketing strategies that catapulted his business to success. From their humble beginnings in 1956 to a sprawling 55,000 square foot location serving 2 million guests annually, Michael shares the journey of innovation and creativity that earned them Guinness World Records and a top spot as one of the top 10 most Instagramed restaurants. Listen in as he explains how the unique customer experience of selecting your seafood and watching it be cooked has played a pivotal role in their success.
Michael discusses how he created a TV show that will air on Amazon Prime this fall - The kings of Fish.
Next, we explore Michael’s visionary leadership in evolving the San Pedro Fish Market from a restaurant to a dynamic media brand and e-commerce powerhouse. With ambitious plans to open 10 new locations within the next decade, Michael discusses the importance of content creation, storytelling, and strategic vendor partnerships. Learn about their focus on internal talent development, providing opportunities for long-term employees and fostering the next generation. Through personal anecdotes, Michael offers valuable insights into how businesses can innovate beyond traditional models and build lasting customer loyalty, even in challenging times.
Finally, hear Michael recount a touching initiative at the Port of Los Angeles where a YouTube scholarship program turned local students into ambassadors for their community, shifting negative narratives into positive media buzz. The episode wraps up with Michael emphasizing the transformative power of storytelling in marketing and sharing practical tips for enjoying San Pedro Fish Market’s offerings through Goldbelly.
Get San Pedro Fish Market food from Goldbelly

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Chapters

1. Innovative Marketing Success in Restaurant Industry (00:00:00)

2. Expanding Restaurant Business as Media Brand (00:12:13)

3. Empowering Communities Through Creative Marketing (00:16:52)

4. Marketing Through Storytelling and Convenience (00:20:02)