Secrets to Building and Protecting Your Online Reputation in an Era of Misinformation

Remarkable Marketing Podcast

Is your company struggling to maintain a stellar online reputation in a market flooded with misinformation? Join us as we sit down with Allyson Havner, SVP of Marketing at TrustRadius, to uncover the secrets behind building and sustaining a robust online presence. We dive into the findings from TrustRadius' annual B2B Buying Disconnect report to understand how buyer expectations are evolving and what vendors can do to adapt. Allison sheds light on the critical role of reliable and accurate information, guiding us through the maze of spam, fraud, and bots that can jeopardize a company's reputation.
Discover how customer advocacy and high-quality, data-driven content can serve as the backbone of your online reputation strategy. Allison discusses the importance of authentic reviews and warns of the dangers posed by fake reviews and pay-to-play review sites. We also explore the strategic integration of new technology into business operations, emphasizing the importance of budget, personnel, and alignment with existing tools. Tune in for Allison's invaluable insights and practical advice to help your B2B company not just survive, but thrive in today's competitive landscape.
More info on the B2B Buying Disconnect Report from Trust Radius here

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Chapters

1. Importance of Online Reputation for B2B (00:00:00)

2. Building Online Reputation With Customer Advocacy (00:08:33)

3. Maximizing Technology Impact on Bottom Line (00:22:49)