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Top Secrets and Hacks of the LinkedIn Algorithm for Sales and Marketing Success
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Today's episode will completely shift the way you think about how to use LinkedIn.
Our guest, Lia Bliss, is a self proclaimed data nerd. She focuses on research that reviewed over a million LinkedIn posts during the last year to understand what really works - and what doesn't work - on the network. Lia is a LinkedIn wizard and is the only person I know that can make algorithms sound like a fun Saturday night.
Lia reveals a powerful, targeted commenting approach that her team used during a conference to make her famous before she even showed up for the event. We also dig into Lia's actionable insights on the LinkedIn algorithm, including a foolproof formula for guaranteed post visibility—learn how to craft original, engaging posts that get thousands of views.
Looking to leverage LinkedIn for your sales and marketing efforts? This episode is packed with innovative strategies that will revolutionize your approach. From building social rapport with prospects through thoughtful engagement tactics to forming social squads to amplify your posts, we cover it all. Lia emphasizes the importance of treating LinkedIn as a continuous networking event and the need for genuine interaction and strategic planning.
Check out Lia's web site and connect with Lia Bliss on LinkedIn to get more great insights.
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Chapters
1. LinkedIn Strategy and Algorithm Secrets (00:00:00)
2. Leveraging LinkedIn for Sales and Marketing (00:16:35)
3. LinkedIn Strategies for Professional Networking (00:22:52)
4. LinkedIn Training Course Offerings (00:31:09)
152 episodes
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