What 57% of Researchers Do Wrong


Manage episode 215544365 series 2423700
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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!

Today on RBDR: What are 57% of marketers doing wrong as they crunch their data? A Wharton School study claims that 57% of marketers are "p-hacking," which is throwing off their results and potentially costing companies money from wrong results that occur due to p-hacking.

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41 episodes