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What 57% of Researchers Do Wrong

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Manage episode 215544365 series 2423700
Content provided by RFL Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RFL Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!

Today on RBDR: What are 57% of marketers doing wrong as they crunch their data? A Wharton School study claims that 57% of marketers are "p-hacking," which is throwing off their results and potentially costing companies money from wrong results that occur due to p-hacking.

For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!

  continue reading

41 episodes

Artwork
iconShare
 
Manage episode 215544365 series 2423700
Content provided by RFL Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RFL Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!

Today on RBDR: What are 57% of marketers doing wrong as they crunch their data? A Wharton School study claims that 57% of marketers are "p-hacking," which is throwing off their results and potentially costing companies money from wrong results that occur due to p-hacking.

For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!

  continue reading

41 episodes

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