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Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops
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Indie Advice Column: WTF Am I Supposed To Do About Instagram?
Manage episode 370951685 series 3329774
The Indie Advice Column is back and today we're covering one of the most frequently asked questions - "WTF is going on with Instagram?" If you resent how many times you refresh your feed, find yourself seriously struggling with low engagement or have ever called IG a "necessary evil" this episode is for you.
We cover:
- The emotional impact Instagram has on small biz owners
- How to think strategically (and realistically) about Instagram's purpose in your business
- Finding what kind of content "feels good" for you and your bottom line
- How to recognize when it's time to pivot
If you want to dive deeper, here are a few episodes you might enjoy:
- Outta My Way Algorithm: Growing Your Audience Off IG
- Social Media Sanity For Retailers
- Can Retail Leave Social Media? Advice For Product-Makers And Shop-Owners
Have a question you'd like to submit to the next issue? Get in touch via DM or at the email listed below.
đ¸ feelgoodretail.com
đą @feelgoodretail
âď¸ hiii@feelgoodretail.com
⨠This episode was sponsored by Shopify. Sign up for a one-dollar-per-month trial period at shopify.com/restofus â¨
Chapters
1. Indie Advice Column: WTF Am I Supposed To Do About Instagram? (00:00:00)
2. Welcome to Retail for the Rest of Us! (00:00:04)
3. The Mystery of Instagram Unveiled (00:01:49)
4. Focus on Instagram and its importance for indie retailers (00:02:44)
5. Balancing the impact of Instagram on business and personal well-being (00:05:13)
6. The Emotional Struggle of Using Instagram for Business (00:05:37)
7. The Pressure of Validation and Immediate Feedback on Instagram (00:09:15)
8. Accepting the Shift in Instagram's Performance and Finding Solutions (00:13:08)
9. Shopify Power: Selling Online and In-Person (00:16:38)
10. Using Instagram strategically and making peace with the app (00:19:40)
11. The debate over the effectiveness of paid advertising on Instagram (00:22:03)
12. The Importance of a Clean and Engaging Profile (00:30:14)
13. Authenticity and Energy in Marketing (00:30:48)
14. Defining the Role of Instagram in Your Business (00:35:07)
15. Finding Information and Resources for Retail Success (00:40:17)
65 episodes
Manage episode 370951685 series 3329774
The Indie Advice Column is back and today we're covering one of the most frequently asked questions - "WTF is going on with Instagram?" If you resent how many times you refresh your feed, find yourself seriously struggling with low engagement or have ever called IG a "necessary evil" this episode is for you.
We cover:
- The emotional impact Instagram has on small biz owners
- How to think strategically (and realistically) about Instagram's purpose in your business
- Finding what kind of content "feels good" for you and your bottom line
- How to recognize when it's time to pivot
If you want to dive deeper, here are a few episodes you might enjoy:
- Outta My Way Algorithm: Growing Your Audience Off IG
- Social Media Sanity For Retailers
- Can Retail Leave Social Media? Advice For Product-Makers And Shop-Owners
Have a question you'd like to submit to the next issue? Get in touch via DM or at the email listed below.
đ¸ feelgoodretail.com
đą @feelgoodretail
âď¸ hiii@feelgoodretail.com
⨠This episode was sponsored by Shopify. Sign up for a one-dollar-per-month trial period at shopify.com/restofus â¨
Chapters
1. Indie Advice Column: WTF Am I Supposed To Do About Instagram? (00:00:00)
2. Welcome to Retail for the Rest of Us! (00:00:04)
3. The Mystery of Instagram Unveiled (00:01:49)
4. Focus on Instagram and its importance for indie retailers (00:02:44)
5. Balancing the impact of Instagram on business and personal well-being (00:05:13)
6. The Emotional Struggle of Using Instagram for Business (00:05:37)
7. The Pressure of Validation and Immediate Feedback on Instagram (00:09:15)
8. Accepting the Shift in Instagram's Performance and Finding Solutions (00:13:08)
9. Shopify Power: Selling Online and In-Person (00:16:38)
10. Using Instagram strategically and making peace with the app (00:19:40)
11. The debate over the effectiveness of paid advertising on Instagram (00:22:03)
12. The Importance of a Clean and Engaging Profile (00:30:14)
13. Authenticity and Energy in Marketing (00:30:48)
14. Defining the Role of Instagram in Your Business (00:35:07)
15. Finding Information and Resources for Retail Success (00:40:17)
65 episodes
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