Indie Advice Column: WTF Am I Supposed To Do About Instagram?

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

The Indie Advice Column is back and today we're covering one of the most frequently asked questions - "WTF is going on with Instagram?" If you resent how many times you refresh your feed, find yourself seriously struggling with low engagement or have ever called IG a "necessary evil" this episode is for you.
We cover:

• The emotional impact Instagram has on small biz owners
• How to think strategically (and realistically) about Instagram's purpose in your business
• Finding what kind of content "feels good" for you and your bottom line
• How to recognize when it's time to pivot

If you want to dive deeper, here are a few episodes you might enjoy:

• Outta My Way Algorithm: Growing Your Audience Off IG
• Social Media Sanity For Retailers
• Can Retail Leave Social Media? Advice For Product-Makers And Shop-Owners

Have a question you'd like to submit to the next issue? Get in touch via DM or at the email listed below.
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [e-mail]
✨ This episode was sponsored by Shopify. Sign up for a one-dollar-per-month trial period at shopify.com/restofus ✨

Chapters

1. Welcome to Retail for the Rest of Us! (00:00:04)

2. The Mystery of Instagram Unveiled (00:01:49)

3. Focus on Instagram and its importance for indie retailers (00:02:44)

4. Balancing the impact of Instagram on business and personal well-being (00:05:13)

5. The Emotional Struggle of Using Instagram for Business (00:05:37)

6. The Pressure of Validation and Immediate Feedback on Instagram (00:09:15)

7. Accepting the Shift in Instagram's Performance and Finding Solutions (00:13:08)

8. Shopify Power: Selling Online and In-Person (00:16:38)

9. Using Instagram strategically and making peace with the app (00:19:40)

10. The debate over the effectiveness of paid advertising on Instagram (00:22:03)

11. The Importance of a Clean and Engaging Profile (00:30:14)

12. Authenticity and Energy in Marketing (00:30:48)

13. Defining the Role of Instagram in Your Business (00:35:07)

14. Finding Information and Resources for Retail Success (00:40:17)