Retail Goes Off The Grid - Refreshing Your Relationship with Social Media

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

Can Retail Leave Social Media?
Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid.
Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—

• Whether or not social media currently provides meaningful traffic
• Where social media for retail can actually shine (and where it definitely doesn’t)
• My favorite non-social media marketing methods
• Knowing your numbers

💎 Use the code RETAIL for 10% off your ticket to The Refresh!
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [e-mail]

Chapters

1. Retail Goes Off The Grid - Refreshing Your Relationship with Social Media (00:00:00)

2. Introducing Retail for the Rest of Us Podcast (00:00:04)

3. Introduction to the podcast and topic of going off the grid (00:00:48)

4. Conclusion and invitation to join the refresh workshop (00:03:34)

5. Introducing Janine Malone, Retail Expert and Advisor (00:04:09)

6. The Changing Landscape of Retail and Social Media (00:05:19)

7. The Diminishing Returns of Social Media for Retailers (00:08:58)

8. Importance of relationships and community in retail marketing (00:13:45)

9. The importance of retention and nurturing in retail marketing (00:17:31)

10. Utilizing Social Media for Business: Alternatives to Instagram (00:24:02)

11. Influencers and Content Creators for Product-Based Businesses (00:26:33)

12. Creating the Right Space for Your Retail Business (00:33:32)

13. Retailers vs. Service-Based Businesses on Social Media (00:42:11)

14. Addressing Conversion Issues for Product-Based Businesses (00:46:18)