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Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops
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Retail Goes Off The Grid - Refreshing Your Relationship with Social Media
Manage episode 374226054 series 3329774
Can Retail Leave Social Media?
Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid.
Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—
- Whether or not social media currently provides meaningful traffic
- Where social media for retail can actually shine (and where it definitely doesn’t)
- My favorite non-social media marketing methods
- Knowing your numbers
💎 Use the code RETAIL for 10% off your ticket to The Refresh!
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ hiii@feelgoodretail.com
Chapters
1. Retail Goes Off The Grid - Refreshing Your Relationship with Social Media (00:00:00)
2. Introducing Retail for the Rest of Us Podcast (00:00:04)
3. Introduction to the podcast and topic of going off the grid (00:00:48)
4. Conclusion and invitation to join the refresh workshop (00:03:34)
5. Introducing Janine Malone, Retail Expert and Advisor (00:04:09)
6. The Changing Landscape of Retail and Social Media (00:05:19)
7. The Diminishing Returns of Social Media for Retailers (00:08:58)
8. Importance of relationships and community in retail marketing (00:13:45)
9. The importance of retention and nurturing in retail marketing (00:17:31)
10. Utilizing Social Media for Business: Alternatives to Instagram (00:24:02)
11. Influencers and Content Creators for Product-Based Businesses (00:26:33)
12. Creating the Right Space for Your Retail Business (00:33:32)
13. Retailers vs. Service-Based Businesses on Social Media (00:42:11)
14. Addressing Conversion Issues for Product-Based Businesses (00:46:18)
65 episodes
Manage episode 374226054 series 3329774
Can Retail Leave Social Media?
Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid.
Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—
- Whether or not social media currently provides meaningful traffic
- Where social media for retail can actually shine (and where it definitely doesn’t)
- My favorite non-social media marketing methods
- Knowing your numbers
💎 Use the code RETAIL for 10% off your ticket to The Refresh!
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ hiii@feelgoodretail.com
Chapters
1. Retail Goes Off The Grid - Refreshing Your Relationship with Social Media (00:00:00)
2. Introducing Retail for the Rest of Us Podcast (00:00:04)
3. Introduction to the podcast and topic of going off the grid (00:00:48)
4. Conclusion and invitation to join the refresh workshop (00:03:34)
5. Introducing Janine Malone, Retail Expert and Advisor (00:04:09)
6. The Changing Landscape of Retail and Social Media (00:05:19)
7. The Diminishing Returns of Social Media for Retailers (00:08:58)
8. Importance of relationships and community in retail marketing (00:13:45)
9. The importance of retention and nurturing in retail marketing (00:17:31)
10. Utilizing Social Media for Business: Alternatives to Instagram (00:24:02)
11. Influencers and Content Creators for Product-Based Businesses (00:26:33)
12. Creating the Right Space for Your Retail Business (00:33:32)
13. Retailers vs. Service-Based Businesses on Social Media (00:42:11)
14. Addressing Conversion Issues for Product-Based Businesses (00:46:18)
65 episodes
All episodes
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