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The Strategic Shifts We See In 2024
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Preemptive distribution is pushing retailers to go local with assortments, services,
and indigenous products. Advances in retail technologies will enable localization with
precise customer preferences and more relevant product assortments, while marketplaces and strategic partnerships will continue to grow.
Marketing becomes hyper-personalized through robust AI analytics, and retail media network and ad spending will soar. As a top priority, retailers will need to up their efforts in becoming the employer of choice. Join Robin and Shelley as they dive into these game-changing structural changes that will require outlook and foresight from retail executives.
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