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Episode 8 - Supermarket Secrets - The Eye Opening Truth Behind Pricing Tactics Revealed
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Supermarket Secrets - The Eye Opening Truth Behind Pricing Tactics Revealed" is a captivating 30-minute podcast episode delving into the fascinating world of pricing strategies and consumer behavior in supermarkets. Hosted by Mark Lack, this episode explores the groundbreaking work of Hermann Simon on the Psychology of Pricing and Consumer Behavior and unraveling how retailers strategically influence purchasing decisions.
Listeners will uncover a range of pricing methodologies used by retailers, from psychological pricing (like charm pricing and decoy pricing) to dynamic pricing and value-based pricing. The episode goes beyond surface-level explanations, offering deep insights into why certain pricing tactics work and how they impact consumer perceptions and behaviors.
Through engaging discussions and real-world examples, you'll discover the secrets behind pricing strategies employed by retailers to maximize profits and capture consumer interest. Whether you're a curious consumer or a business enthusiast, this podcast provides actionable insights that shed light on the hidden mechanisms driving the shopping experience.
Tune in to "Supermarket Secrets" for an enlightening journey into the intricate world of pricing tactics and the psychology behind consumer choices. Prepare to see retailers in a whole new light!
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