From Taboo to Triumph: How Coco de Mer is Defying Ad Bans, Redefining Luxury and Pioneering Female Pleasure

Retales: E-Commerce Growth Stories

Imagine believing in the brand you work for with such conviction that you buy it outright 😱
That’s EXACTLY what Coco de Mer’s CEO Lucy Litwack did – and in this week’s episode of Re:tales she tells us why.

⚠️ Spoiler alert: it’s got a lot to do with Lucy’s pioneering belief in female pleasure as a path to empowerment.
In this seriously juicy conversation, Lucy also shares:

• The surprising trends that helped make brands which champion female pleasure more mainstream
• How luxury brands are having to pivot – and offer more emotional, personal experiences
• Her commitment to building a brand with purpose (and her success so far, including recently earning the prestigious Butterfly Mark certification)
• How her team are defying advertising restrictions on products for female pleasure by focusing on offline marketing, including some impressive collaborations
• The challenges of moving away from bricks and mortar to focus on a digital-first strategy (like late paid invoices)

Our host Caroline Baldwin describes Lucy as a force of nature – and she’s not wrong. Get ready to feel inspired…
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Chapters

1. From Taboo to Triumph: How Coco de Mer is Defying Ad Bans, Redefining Luxury and Pioneering Female Pleasure (00:00:00)

2. Evolving Lingerie Industry Landscape (00:00:01)

3. Differentiating Luxury Lingerie Brand Cocodamera (00:13:39)

4. Female Pleasure and Customer Acquisition Challenges (00:20:52)

5. Challenges and Goals for Coco Demer (00:32:39)

6. Retail Metrics and Taking Risks (00:37:52)