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Book Review: The Introverts Guide to Networking by Matthew Pollard
Manage episode 418367069 series 2899536
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
In this episode, Jeff dives deep into discussing Matthew Pollard's book "The Introvert's Edge: How the Quiet and Shy Can Outperform Extroverts Through Focused Personal Branding." As an introvert himself, Jeff found the book incredibly insightful on how introverts can capitalize on their strengths for effective networking and sales. He praises Pollard's framework for crafting a compelling personal brand narrative and delivering it through purposeful storytelling.
Jeff emphasizes that the key for introverts is to get crystal clear on their "why" - their strong sense of purpose that fuels passion and boundless energy for their work. He unpacks other practical strategies from the book like finding your niche, developing a concise elevator pitch, and leveraging both in-person and digital platforms for relationship building. Whether an introvert or extrovert, Jeff highly recommends this book to anyone looking to up their networking game in an authentic way.
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