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Ep 93: Leveraging Podcasting to Level-Up Your Marketing with Walter Storholt
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We get a chance today to talk with one of the experts in the podcasting space and someone we’ve built a great relationship with at FIG. Walter Storholt is a co-owner of Third Wheel Media, who helps us produce our show and bring it to market, and we wanted to learn much more about how to best leverage this medium to grow your business.
In a world where business owners can really take control of their brand and their marketing message, podcasting and radio have become key pieces to a marketing strategy. We’ll talk about those mediums and get some insight into best practices from someone who has helped hundreds of advisors across the country.
Here’s some of what we’ll discuss in this episode:
- Advice for an advisor who is considering getting into podcasting and what kind of things should they think about. (9:05)
- What frequency should you be releasing new episodes? (13:38)
- What types of content works best? (17:55)
- Podcasting is just another medium for people to get to know you personally along with the educational element. (24:08)
- Remember your mission but also don’t be afraid to start because you worry about being perfect. (33:45)
Learn more about Walter Storholt & Third Wheel Media: https://thirdwheelmedia.com/
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