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How (and when) to pick a fight | #022
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From Adam Robinson vs 6sense, to Hubspot vs Salesforce, there are plenty of SaaS companies starting public fights with competitors. But could it be the ultimate marketing play for you? Or are you just asking for trouble?
In this episode, Raul and Toni talk about their favorite company fights, when you should consider picking a fight, and how to identify an enemy to go after.
- (00:00) - Introduction and new format changes
- (02:18) - Adam Robinson vs 6sense
- (07:20) - Choosing and enemy for marketing purposes
- (09:59) - Can you stage a fight?
- (15:49) - Identifying and naming your enemy
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