Content Marketing That Sells with Anne Handley of MarketingProfs

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

What are the most successful types of content marketing? How do you create content at scale with minimal resources? In this episode of Revenue Marketing Show, Tara welcomes Ann Handley, Chief Content Officer at MarketingProfs, to talk about what’s currently influencing content marketing, strategies that actually work, and the best ways to pitch content marketing internally to get your budget approved.
Ann speaks on why content and writing is important for revenue-driven organizations, how B2B content marketing budgets will change in 2022, and the most successful types of content marketing you should be using.
She also gives powerful advice (based on real examples) to writers and marketers on driving revenue and engaging with prospects, creating high-quality email newsletters, rebranding, and amplifying the value of content both internally and with your clients.
“The most successful content marketers are thinking about not just top of funnel, but throughout the entire ecosystem.” - Ann Handley
“You don’t have to do all of this, you just have to find one thing that you can do consistently. Start there and do that super well, then build on it over time. Add a second one if you have the resources and the time, if your customers are there, and if it’s a valuable channel for you.”
- Ann Handley
Resources Mentioned:
Content Marketing Institute: https://www.contentmarketinginstitute.com
Subscribe to Ann’s newsletter: https://www.annhandley.com/newsletter
About Ann Handley, Chief Content Officer at MarketingProfs:
As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. Ann is a speaker, author, member of the LinkedIn Influencer program, and Wall Street Journal best-selling author. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.
Connect with Ann: https://www.linkedin.com/in/annhandley
Visit her website: https://www.annhandley.com
Learn more about MarketingProfs: https://www.marketingprofs.com
About Tara Benyousky, Director of Product Marketing at Constant Contact:
Tara is a Visionary Marketing leader offering 15+ years of driving go-to-market strategy and execution for SaaS/technology solutions, products and services that evolve customers' everyday lives. She has rich experience in B2B product marketing, content marketing, technology platforms, marketing operations, demand generation, customer experience (CX), partner marketing, sales and program management.
Connect with Tara: https://www.linkedin.com/in/tarabenyousky