Why Agencies Sell Themselves Short on Their Wins with Magee Clegg of Cleartail Marketing

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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Having trouble executing your marketing campaigns and communicating your wins to clients? In this episode of Revenue Marketing Show, Eric welcomes Magee Clegg, Founder and CEO of ClearTail Marketing, to share his top tips for boosting customer re-engagement, effectively executing marketing campaigns, and communicating marketing wins and losses to clients in ways they'll actually understand.

You’ll also gain insight into how to effectively use chatbots for your business, the biggest shifts Magee has experienced in marketing since 2014, and his framework for choosing which marketing channels and strategies to use with each client.

“You have to show them something that’s tangible and understandable at first, if they have no experience with how this world works, and then move them towards the looser versions of it.”- Magee Clegg

“Let’s find the biggest driver of where we can get the cheapest exposure for potential customers and then let’s make sure we get all of their contact information that we can and set up a system to do that. And let’s get them all on some sort of email list and start engaging with them and tracking if they come to your website or not… That’s the leanest and meanest way of starting it.” - Magee Clegg

🡪 Revenue Marketing Show is a production of Constant Contact. Mobile, Web & Facebook Retargeting Done Right. Bring all your retargeting advertising together into one powerful application. Set up in minutes. See results immediately. Try it today and get a $100 credit!

About Magee Clegg, Founder and CEO of ClearTail Marketing:

Magee is the Founder and CEO of ClearTail Marketing. He helps B2B companies acquire new customers and expand their current accounts by utilizing a cost-effective marketing strategy that they have mastered over the 6 years they’ve been in business.

Connect with Magee: www.linkedin.com/in/mageeclegg

Learn more about ClearTail Marketing: www.cleartailmarketing.com

About Eric Stockton, VP of Demand Generation at Constant Contact:

Eric is a pioneer and innovator in internet marketing, eCommerce, lead generation, publishing, and online media. He has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: www.linkedin.com/in/ericstockton

58 episodes

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation