Marketers, Are Your ICPs on Your Side? With Roger Michalski of Eagle Publishing

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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Marketing isn’t effective without customer retention and engagement. In this episode of the Revenue Marketing Show, Eric welcomes Roger Michalski, Vice President and Group Publisher at Eagle Financial Publications, to break down the best way to build confidence and trust with your ideal customers.
Tune in to gain insight into the evolution of direct marketing, how to market to multiple personas, and practical techniques you can use to improve your marketing campaigns and strategy while maintaining a loyal customer base.
“At the end of the day, direct marketing is direct marketing and publishing is publishing. You just have to immerse yourself into that area, but the fundamentals are the same. Human nature is the same no matter what industry it is, people react in the same ways and we have the same triggers… If you know your audience, you’ll be better at the triggers.” - Roger Michalski
You’ll learn Eric and Roger’s candid thoughts on trade shows, issues with marketing channel deliverability, the importance of testing your marketing strategies, and more!
“Offer is going to trump optimization all day long.” - Eric Stockton
Resources mentioned:
LinkedIn post about trade shows: link needed
Freedom Fest: https://www.freedomfest.com
About Roger Michalski, Vice President and Group Publisher at Eagle Financial Publications:
Roger is the VP and Group Publisher at Eagle Publishers and is based in Virginia. He has many years of experience in various types of marketing and publishing, from B2B direct marketing to finance.
Connect with Roger: https://www.linkedin.com/in/rogermichalski
Email Roger: rmachalski@eaglepub.com
Visit Eagle Financial Publications: https://www.stockinvestor.com/eagle-financial-publications/
About Eric Stockton, VP of Demand Generation, Constant Contact
A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton

58 episodes

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation