If a 100-Year-Old B2B Brand Can Be Digitally Relevant, So Can You with Drew Rivera

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

How do you stay relevant as an online business in 2021? In this episode of Revenue Marketing Show, Eric welcomes Drew Rivera, Marketing Manager at Dultmeier Sales, to talk about how to keep your brand relevant during the age of rapid digitalization. He details his marketing approach as a marketing manager of a century-old B2B company, including inbound and outbound digital marketing, as well as the comeback of tradeshows and even print advertising!
You’ll learn the power of integrating video communication and retargeting into your digital marketing strategy, how to capture leads on LinkedIn, and much more! Plus, Drew speaks on how Dultmeier will be expanding and improving their marketing strategies over the next few years.
“No one has the time. No one’s available. Everyone’s busy, but if you knock on the door and you’ve done something already that’s special and unique, the door will get opened and someone will listen to you… That’s kind of the approach we’ve been doing at Dultmeier and we’ve had great success making sure that both the old world and the new world have a place.” -Drew
About Eric Stockton, VP of Demand Generation, Constant Contact:
A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: www.linkedin.com/in/ericstockton
About Drew Rivera, Marketing Manager, Dultmeier Sales:
Drew’s primary objective at Dultmeier Sales is to create business alliances that share in a symbiotic relationship of growth and success. Growth is rarely an independent venture. Most successes are realized when opportunities are presented to collaborate and identify synergies amongst one another. Dultmeier Sales has been around since the Great Depression. They understand relationships and service and have built a foundation on top of it.
Connect with Drew: www.linkedin.com/in/riveradrew
Learn more about Dultmeier Sales: www.dultmeier.com