Marketing Strategy at Scale with Mark Huber of Metadata

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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In this episode, Eric got to talk with Mark Huber, Head of Brand & Product Marketing at Metadata out of Chicago. Metadata helps B2B marketers automate the tedious manual work behind paid campaigns so they can focus more on strategy and driving revenue.
“We automate all of the repetitive and time consuming parts of running paid campaigns. Like audience building, recreating your audiences in each channel, recruiting campaigns in each channel, ongoing optimizations, all that stuff. So it's almost like you have an automated campaign manager on your team and it's doing all the work for you.” – Mark Huber
When it comes to chatting marketer to marketer, Mark was the perfect guest for Eric as a demand gen guy himself. The two talked about how Metadata helps people run campaign experimentation at scale, why demand gen shouldn’t be owned by just one person at a company, why Metadata didn’t look at resumes during their last round of hiring, and much more. Don’t miss it!
About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead generation, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About Mark Huber, Head of Brand & Product Marketing at Metadata:
Mark joined Metadata in August of 2020 and is now on the hook for making sure every B2B marketer who is held accountable to pipeline and revenue knows this category-defining tool exists.
Connect with Mark: https://www.linkedin.com/in/markehuber/
For more information & To connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.
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58 episodes

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation