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Content provided by Nori. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nori or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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319: How Nori Rebranded: A Case Study—w/ Heidi Sloane, Nori's Senior Marketing Manager
Manage episode 410146839 series 1937056
Content provided by Nori. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nori or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How should a climatetech company think about its brand? What if it's B2B? What if it needs to be both trustworthy and idiosyncratic at the same time?!
In today's episode of Reversing Climate Change, Nori Cofounder, Ross Kenyon, is joined by his colleague, Heidi Sloane, Nori's Senior Marketing Manager. Heidi led Nori's recent rebrand, which took it from a more playful B2C feel to something more sturdy and B2B. We used the agency Odi to help us with it. Great job, Odi!
Heidi explains how a brand can retain its personality and uniqueness while also communicating that it is serious about what it does and can be trusted. Just because one can sometimes act like a clown, doesn't mean one needs to dress like one. If you don't believe me, ask Leslie Nielson.
They also discuss how to lead stakeholder engagement in a way that minimizes conflict or typical committee dysfunction and make sure feedback is heard and synthesized without fetishizing consensus.
Resources
Connect with Nori
Purchase Nori Carbon Removals
Nori's website
Nori on Twitter
Check out our other podcast, Carbon Removal Newsroom
Carbon Removal Memes on Twitter
Carbon Removal Memes on Instagram
--- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support334 episodes
Share
Manage episode 410146839 series 1937056
Content provided by Nori. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nori or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How should a climatetech company think about its brand? What if it's B2B? What if it needs to be both trustworthy and idiosyncratic at the same time?!
In today's episode of Reversing Climate Change, Nori Cofounder, Ross Kenyon, is joined by his colleague, Heidi Sloane, Nori's Senior Marketing Manager. Heidi led Nori's recent rebrand, which took it from a more playful B2C feel to something more sturdy and B2B. We used the agency Odi to help us with it. Great job, Odi!
Heidi explains how a brand can retain its personality and uniqueness while also communicating that it is serious about what it does and can be trusted. Just because one can sometimes act like a clown, doesn't mean one needs to dress like one. If you don't believe me, ask Leslie Nielson.
They also discuss how to lead stakeholder engagement in a way that minimizes conflict or typical committee dysfunction and make sure feedback is heard and synthesized without fetishizing consensus.
Resources
Connect with Nori
Purchase Nori Carbon Removals
Nori's website
Nori on Twitter
Check out our other podcast, Carbon Removal Newsroom
Carbon Removal Memes on Twitter
Carbon Removal Memes on Instagram
--- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support334 episodes
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Similar to Reversing Climate Change
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Radio Ahmadiyya - the real voice of Islam is a weekly Radio Broadcast in the Urdu language with the mandate to educate its listeners about Islam and Ahmadiyyat. It presents the teachings of Islam as explained in the Holy Qur'an and by the Holy Prophet of Islam, Muhammad (Peace and Blessings of Allah be on him).
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continue reading
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Go offline with the Player FM app!
