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Amplify Solidifying Customer Loyalty with Deborah Shapiro
Manage episode 362333152 series 3458387
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On this episode of Amplify, Elin Barton talks with Deborah Shapiro, the Vice President of Growth for Black Angus Steakhouse and Principal Partner at S&S Insights. In this part, Elin and Deborah discuss a brand's personality.
Deborah is an experienced Marketing, Merchandising and Operations Strategy executive with a focus on Brand Advertising, Product Merchandising, Creative Design, Digital Marketing and Loyalty Development. Her 15+ years of experience in the Retail, Publishing and Digital sales industries include advertising campaign design and management, long-term marketing and corporate strategy development and execution, promotional merchandising and loyalty program design and execution.
In this episode, Elin and Deborah discuss solidifying your customer loyalty. They cover topics like, effective marketing strategies, the importance of your ideal customer, making your brand stand out, believing in your product and more!
Amplify is produced for you by Riveo Creative. For more Amplify content, including the video versions of all our episodes, please visit amplifypodcast.media.
Chapters
1. Amplify Solidifying Customer Loyalty with Deborah Shapiro (00:00:00)
2. Deborah's Background (00:00:46)
3. Effective Marketing Strategies (00:04:02)
4. Breaking Through The Clutter (00:08:06)
5. Creatively Creating A Campaign (00:13:35)
6. Using Video As A Marketing Strategy (00:15:36)
7. Tips, Trends, And Advice (00:18:32)
8. Merchandising: The Core Of Marketing (00:25:42)
9. Seeing The Big Picture (00:27:54)
16 episodes
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