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BYOB = Build Your Own (Marketing) Budget
Manage episode 405167543 series 3536829
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It doesn't take a huge budget to start making some marketing moves.
In this episode, Barter takes us behind the scenes of Rocket's marketing efforts - efforts that still manage to yield a positive ROI without relying on an insane budget.
It's possible to do a lot with a little when it comes to your marketing. But how?
Go where your ideal customers are. Even the highest quality of content won't land if your ICP isn't there to consume it.
Find where they exist, and make it a point to be there.
Then, repurpose evergreen content across multiple channels. Don't assume something won't work just because it's "old school" - experiment!
Content like animated explainer videos, webinars, newsletters, and case studies seem more outdated than some of the newer strategies we see today...but they serve to widen your sales funnel, from top to bottom.
Not only that - content like this doesn't need to cost an arm and a leg to create.
So what could you create for your business if your budget isn't the issue? Where are your ideal customers hanging out online that you could capitalize on?
If the goal is to align your marketing and sales strategies, sometimes it's better to think 'smaller' to start.
Tune in next week as we keep open-sourcing Rocket's revenue engine in our episodes... who knows what innovative ideas Barter shares next?
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