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Episode 7: The Sales Funnel's Ruthless Truth
Manage episode 397567652 series 3536829
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50% of reps will always struggle.
In Episode 7, Barter and Gabe talk about this harsh reality. What's the answer?
Embrace what Barter calls “The Split”.
Breaking down talent maximizes each rep’s output by assigning activities to their strengths. Struggling with monotony of high-volume outreach? Unleash creativity prospecting targeted in-market accounts. Excel at presenting and closing but lack prospecting grit? Focus purely on progressing warm leads entrusted by those handling earlier funnel stages.
The Split also allows sales leaders to better identify coaching opportunities through specialization.
When expectations and metrics zero in on perfecting a single skillset versus being well-rounded but mediocre, reps transform from floundering to flourishing. While splitting sales stages across specialized roles, they ensure alignment through shared success metrics, transparency, and constant communication.
By splitting strategically, the revenue machine runs at peak performance, with each component firing at full capacity. Discover more proven sales science, only on Rocket Revenue.
Stay tuned🚀
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