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The Power of Outside Prospecting to Expand Your ICP

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Manage episode 423496490 series 3536829
Content provided by Rocket Shipping. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rocket Shipping or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's short but essential episode, Barter breaks down "outside prospecting" - a strategy that involves looking beyond your established ideal customer profile (ICP) to uncover new, underserved markets that are out there waiting for you.

How does one identify these promising opportunities??
= By closely analyzing exciting inbound deals that fall outside your normal target segments. If the product-market fit is strong and customers are highly enthusiastic...
it may signal an untapped "hot lane" worth further exploration πŸ‘€
The key is letting your ICP expand organically based on market demand rather than making assumptions - tune in to learn the step-by-step for capitalizing on hidden growth opportunities like this one.

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 423496490 series 3536829
Content provided by Rocket Shipping. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rocket Shipping or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's short but essential episode, Barter breaks down "outside prospecting" - a strategy that involves looking beyond your established ideal customer profile (ICP) to uncover new, underserved markets that are out there waiting for you.

How does one identify these promising opportunities??
= By closely analyzing exciting inbound deals that fall outside your normal target segments. If the product-market fit is strong and customers are highly enthusiastic...
it may signal an untapped "hot lane" worth further exploration πŸ‘€
The key is letting your ICP expand organically based on market demand rather than making assumptions - tune in to learn the step-by-step for capitalizing on hidden growth opportunities like this one.

  continue reading

24 episodes

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