AI’s Sputnik Moment? How DeepSeek is Shaking Up the AI Race

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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 23:28

16 days ago23:28

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My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

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January 25, 2025, may go down as a pivotal moment in the AI race. Chinese AI company DeepSeek launched its latest model—one that rivals OpenAI and Anthropic but at a fraction of the cost. Investors panicked, Nvidia lost nearly $600 billion in value overnight, and industry leaders like Marc Andreessen called it "AI’s Sputnik moment." But is it really? In this episode, we explore DeepSeek’s rise, its impact on the AI landscape, and whether the U.S. is truly at risk of falling behind in the AI arms race. Featuring insights from Shelly Palmer, Reid Hoffman, and Sam Altman—this is one episode you won’t want to miss.

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