Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The F'in' Fundamentals, Backstage with Shamir Duverseau and a Cocktail for First Party Data Episode
Manage episode 353754253 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, reboot the Rockstar CMO 5 F'in' Marketing Fundamentals.
Ian then goes backstage with Shamir Duverseau, the Managing Director, Chief Strategist & Co-founder of Smart Panda Labs, a digital experience agency that helps B2C enterprise marketers navigate digital transformation to create experiences their customer's demand. Prior to Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International's Vacation Club Division. And over his last 20 years, he has held various marketing leadership roles, overseeing everything from product management to digital strategy, across several industries, from travel to entertainment to technology, with brands like Southwest Airlines, The Walt Disney Company, and NBC Universal.
They discuss Shamir's career, digital transformation, the importance of the CMO's role in the customer experience, and another excellent nomination for the Rockstar CMO Swimming Pool.
Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory and over a cocktail, discusses the challenges and opportunities with customer data as we can depend less on cookies.
Enjoy!
The Links
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Shamir Duverseau on LinkedIn
- Robert Rose on LinkedIn and at The Content Advisory
As mentioned in this week's episode:
- Smart Panda Labs
- Robert's column "Rose Colored Glasses" for The Content Marketing Institute
- Robert's Podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We'll be right back by Stienski & Mass Media – on YouTube
- The Creator Has a Master Plan by Brooklyn Funk Essentials on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
239 episodes
Share
Manage episode 353754253 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, reboot the Rockstar CMO 5 F'in' Marketing Fundamentals.
Ian then goes backstage with Shamir Duverseau, the Managing Director, Chief Strategist & Co-founder of Smart Panda Labs, a digital experience agency that helps B2C enterprise marketers navigate digital transformation to create experiences their customer's demand. Prior to Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International's Vacation Club Division. And over his last 20 years, he has held various marketing leadership roles, overseeing everything from product management to digital strategy, across several industries, from travel to entertainment to technology, with brands like Southwest Airlines, The Walt Disney Company, and NBC Universal.
They discuss Shamir's career, digital transformation, the importance of the CMO's role in the customer experience, and another excellent nomination for the Rockstar CMO Swimming Pool.
Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory and over a cocktail, discusses the challenges and opportunities with customer data as we can depend less on cookies.
Enjoy!
The Links
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Shamir Duverseau on LinkedIn
- Robert Rose on LinkedIn and at The Content Advisory
As mentioned in this week's episode:
- Smart Panda Labs
- Robert's column "Rose Colored Glasses" for The Content Marketing Institute
- Robert's Podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We'll be right back by Stienski & Mass Media – on YouTube
- The Creator Has a Master Plan by Brooklyn Funk Essentials on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
239 episodes
All episodes
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Similar to Rockstar CMO FM
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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Go offline with the Player FM app!
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