The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Go Rogue X, LLC and Bryan Fittin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Rogue X, LLC and Bryan Fittin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Are You Using Landing Pages Wrong? Featuring Brad Alexander
Manage episode 285869823 series 2512206
Content provided by Go Rogue X, LLC and Bryan Fittin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Rogue X, LLC and Bryan Fittin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Shownotes
(1:48) Introducing Brad
(2:54) What are you obsessed with?
(8:47) What is the purpose of a landing page?
(12:54) Split testing and utilizing video
(18:25) What needs to go on a landing page?
(22:33) Landing pages vs websites
(26:08) Tools and advice for building a landing page
(33:06) Wrap up
(34:55) Rapid Fire
Links
Quotes
“So a landing page, the purpose of it is to be very crisp, clean, simple, and it’s goal is to convert somebody to something very, very, very specific.” (9:50)
“[A landing page] is an external sales tool that you pump a lot of money in to get in front of a lot of people that are very targeted, that are a targeted audience.” (10:41)
“If you’re trying to use a landing page to compensate for nobody ever taking action on your website...then it’s probably a website problem, not a landing page problem.” (23:04)
126 episodes
Share
Manage episode 285869823 series 2512206
Content provided by Go Rogue X, LLC and Bryan Fittin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Rogue X, LLC and Bryan Fittin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Shownotes
(1:48) Introducing Brad
(2:54) What are you obsessed with?
(8:47) What is the purpose of a landing page?
(12:54) Split testing and utilizing video
(18:25) What needs to go on a landing page?
(22:33) Landing pages vs websites
(26:08) Tools and advice for building a landing page
(33:06) Wrap up
(34:55) Rapid Fire
Links
Quotes
“So a landing page, the purpose of it is to be very crisp, clean, simple, and it’s goal is to convert somebody to something very, very, very specific.” (9:50)
“[A landing page] is an external sales tool that you pump a lot of money in to get in front of a lot of people that are very targeted, that are a targeted audience.” (10:41)
“If you’re trying to use a landing page to compensate for nobody ever taking action on your website...then it’s probably a website problem, not a landing page problem.” (23:04)
126 episodes
All episodes
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Similar to Rogue Creators
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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continue reading
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…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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