How Gen Z is Changing the Marketing Game

Rogue Creators

Shownotes

(2:43) What are you obsessed with?

(8:19) Marketing to Gen Z

(15:31) Choosing brands that are eco-friendly and socially responsible

(17:41) Seeking out meaningful interactions

(24:54) Optimizing your website for mobile-functions

(27:48) How Gen Z uses social media

(38:58) Gen Z’s strong filter

Links

Bryan Fittin

Loren Lewis

Ava Ellis

Quotes

“If you’re a company, you need to be aware of how [Gen Z’s are] thinking and what their buying process looks like and how they’re interacting with each other online and through social media.” (9:13)

“A lot of studies have come out in the last couple of years for brands that you can no longer just assume that your customers are going to be buying products and not looking into the labels.” (15:45)

“There’s no point in spending your time trying to find [something] on somebody’s website that is not set up to be looking at on your iPhone.” (26:42)

“I think if you’re only ever posting feed content, you’ve lost them because they’re spending the majority of time on stories. I think of companies that don’t actually post that often on their grid, but they’re crazy active on stories, and I’m engaging with that.” (31:21)

“You have about eight seconds to impress me – eight seconds to tell me why I should be watching your content, and then I’m done.” (41:12)