Why Social Selling is a MUST

Rogue Creators

Shownotes

(1:57) What are you obsessed with

(5:01) Introducing Nathan Otwell

(8:31) Breaking down social selling

(12:20) Facebook and Instagram allow you to compete with big brands

(14:59) Selling services through advertisement

(19:02) Ad creative that sells

(24:20) Live social selling

(30:51) How to get started with social selling

(34:45) What’s next for Nathan and Shopanova?

Links

Bryan Fittin

Loren Lewis

Nathan Otwell

Shopanova

Rogue Creators Episode 83 with Shopanova

Quotes

“Americans are digesting more media than ever before, and they’re digesting it on this little device that’s in everybody’s pocket. No matter where you’re at, you always have access to media now...We can get on our phone every 30 seconds and see a new product, see a new service, whatever the case may be.” (8:59)

“If you know that 10% of the people that fill out your form always become a customer, then it’s easy to do the math. Like, I need this number of clicks to get this many forms filled out to get this money to get this many clients.” (11:54)

“Facebook and Instagram are by and large the best way to compete in any industry or any space because the big boys are oftentimes doing traditional marketing...So, if anybody’s trying to compete with the big boys, big brands, stuff like that, Facebook and Instagram is honestly the best place for it.” (12:36)

“Facebook and Instagram really pioneered this way of making what I call a personal shopping experience, whether that’s for a physical product or a service...You can actually get your brand out there in a creative way, and it’s something that is very unique out there in the marketplace right now.” (16:28)

“I will say for the top of the funnel, video is always the best. I really don’t even use images until retarget levels simply because you can’t retarget somebody that sees a picture. You can retarget somebody that clicks on a picture, but with a video, you can reach out to somebody that watches your videos.” (20:22)

“[When you’re selling services], you really are looking more for the engagement and the conversations that are going to happen from a live video than you are from somebody actually clicking a button, putting the credit card in, and getting a product.” (28:43)

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