065: How to become a freelance social media manager with Sol

Roll Play Grow: A TTRPG Business Podcast

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1+ y ago 1:06:45

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Today’s episode is the second in our short series of interviews with my project team members on the upcoming indie ttrpg called Burnaway. The game is launching on Kickstarter on February 7th, and I wanted to introduce you all to some of the awesome people behind the scenes! Be sure to check out the show notes for a link to the pre-launch page on Kickstarter, and the Arnamantle website, where you can grab an interactive story primer to get an idea of the game’s setting.
Sol is the social media manager for Burnaway, so we definitely do talk about the game and the art a bit, but we also chat about their journey diving into the world of ttrpg socials as a freelancer over the past two and a half years. Sol tweets an average of 1000 tweets a week across all his clients, and seriously, if you are struggling with your posts, grab a notebook. Especially when he starts listing his pet peeves, I literally want to print out that list and frame it. Sol is awesome to work with, and has so much wonderful advice for you!
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Chapters

1. Introduction & Updates (00:00:00)

2. Sol Introduction (00:03:43)

3. How Sol got into the ttrpg industry (00:07:35)

4. Social media processes (00:14:37)

5. What are the first steps you take when you step into a new project? (00:17:05)

6. How did the uncertainty around Twitter impact your work? (00:20:57)

7. How does your posting approach change as you get closer to Kickstarter launches? (00:26:24)

8. Common mistakes in social media marketing (00:29:58)

9. The RPGInn (00:45:15)

10. What has been the most challenging part? (00:54:50)

11. What has been the most rewarding part? (00:58:34)

12. Upcoming projects (01:01:42)

13. Where can people find you? (01:03:39)

14. Wrap-up (01:05:45)

83 episodes

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