Email Growth Marketing Tactics: Icky or Irresistible? feat. BillyxBillie

Room For Growth

What do brands like Zillow, BarkBox, WHOOP, Wegman’s, and Frontier Airlines have in common? They all stand out in the world of in-email and in-app growth marketing tactics. But are they standing out for the right reasons? Find out which growth tactics resonate with consumers and which tactics leave your audience feeling a little… icky. Here, Billy and Billie swipe left or right — and sometimes both — on the stand-out messages landing in their inboxes.
Hot topics discussed:

• Unique ways that zero-party consumer data informs personalization, upsells, preferred channels, and frequency
• Why transactional messages (i.e., purchase confirmations and account provisioning) *must* be engineered by a marketing department rather than IT (hint: transactional messages have an 80-90% open rate)
• What small brands have to teach big brands in email marketing voice, intensity, and overall positioning

Keep the growth going:

• Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
• Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
• Connect with WillowTree on LinkedIn