The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Intentionally Transparent Marketing feat. Ohio Liquor's Lorraine Terry and Kristen Castle
Manage episode 338817584 series 3357750
Content provided by WillowTree. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WillowTree or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week we are joined by Kristen Castle and Lorraine Terry, two talented marketers from WillowTree client Ohio Liquor—a public-private partnership that helps promote safe consumption of liquor in the State of Ohio. Kristen and Lorraine share how OHLQ creates stellar marketing experiences while safely promoting the sale of high-proof liquor products and directing profits toward statewide economic development.
In this episode, Billie reveals how OHLQ achieved record-high performance rates (in terms of click-through, engagement, and attribution) and OHLQ discloses its unique tech stack. Our liquor experts also share their go-to cocktail and mocktail recipes. Meet us at the bar for an educational and “spirited” fifty minutes of marketing insights.
Topics Discussed:
- The changing landscape of spirits marketing
- The increase of marketers intersecting with company operations
- Learning customer preferences to prioritize and personalize messaging
- The value of adding touch points that focus on delighting customers
57 episodes
Share
Manage episode 338817584 series 3357750
Content provided by WillowTree. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WillowTree or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week we are joined by Kristen Castle and Lorraine Terry, two talented marketers from WillowTree client Ohio Liquor—a public-private partnership that helps promote safe consumption of liquor in the State of Ohio. Kristen and Lorraine share how OHLQ creates stellar marketing experiences while safely promoting the sale of high-proof liquor products and directing profits toward statewide economic development.
In this episode, Billie reveals how OHLQ achieved record-high performance rates (in terms of click-through, engagement, and attribution) and OHLQ discloses its unique tech stack. Our liquor experts also share their go-to cocktail and mocktail recipes. Meet us at the bar for an educational and “spirited” fifty minutes of marketing insights.
Topics Discussed:
- The changing landscape of spirits marketing
- The increase of marketers intersecting with company operations
- Learning customer preferences to prioritize and personalize messaging
- The value of adding touch points that focus on delighting customers
57 episodes
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Similar to Room For Growth
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
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continue reading
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