Advice from the Retail Pros - Live Panel from EVOLVE 2024

Rooted in Retail

Today, I'm thrilled to share with you a live panel discussion from our EVOLVE conference in April 2024. The energy was incredible, and my panelists brought amazing insights. If you love hearing a mix of perspectives and stories from retail experts, you’re going to love this episode!

We dive into the biggest challenges independent retailers are facing right now and practical strategies to overcome them. You’ll hear a success story from one of the panelists about a client who achieved great results—and practical tips on how they got there! We also tackle how to stand out in the crowded online space and where to focus your time and resources in the ever-evolving digital landscape.

A standout moment at EVOLVE was the You 2.0 exercise. Inspired by my mentor Jen Gottlieb, this powerful exercise can help you envision your future success and impact how you show up in your business each and every day.

To wrap up, my panelists shared advice on what you need to know to achieve your 2.0 by next year. This episode is full of valuable tips and inspiration, so you might even want to listen more than once!

[3:45] Introducing our Rooted in Retail panelists live from EVOLVE

[9:12]: What is the top challenge for independent retailers currently and what tips do our panelists have for tackling it?

[15:20] How can an independent retailer be memorable in a sea of forgettable?

[23:31] Real-life examples of independent retailers who reached their goals and the steps they took to succeed

[25:56] How Vi Wickham managed to double one store’s return on ad spend using Google Ads

[32:04] How can small retailers make smart choices about technology and marketing investments to keep up with trends and evolve?

[39:08] What tips do our panelists have for independent retailers to reach their future goals?

[47:38] If you had to start your business all over again, what's one thing you would do differently?

Get all the resources mentioned on our website at https://www.crystalmediaco.com/episodes/advice-from-the-retail-pros-live-from-evolve-2024/

Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail
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Chapters

1. Advice from the Retail Pros - Live Panel from EVOLVE 2024 (00:00:00)

2. Introducing our Rooted in Retail panelists live from EVOLVE (00:03:45)

3. What is the biggest challenge for independent retailers today and what advice do our panelists have to help them overcome it? (00:09:12)

4. How can an independent retailer be memorable in a sea of forgettable? (00:15:20)

5. Real-life examples of independent retailers who reached their goals and the steps they took to succeed (00:23:31)

6. How Vi Wickham managed to double one store’s return on ad spend using Google Ads (00:25:56)

7. How should small retailers prioritize their investments in technology and marketing to stay ahead of the curve and ensure their business evolves with the times? (00:33:37)

8. What tips do our panelists have for independent retailers to reach their future goals? (00:39:08)

9. If you had to start your business all over again, what's one thing you would do differently? (00:47:38)