Navigating Instagram's Latest Updates with Steph Bechard

Rooted in Retail

Holy guacamole, Instagram has made some updates that retailers need to know about!

Steph Bechard from Crystal Media is joining me today to break it all down for you. We are going to tell you what these updates are, why you need to know, and what it means for you as a retailer.

And it's good news for you as a small business.

So yay!

If you are marketing on Instagram and you're looking for ways to connect with your customers, drive foot traffic, drive website traffic, increase your audience and your engagement on the platform. We're going to talk about how you can do that and how the latest Instagram updates are going to support you.

[00:00] Navigating Instagram's Latest Updates with Steph Bechard

[01:16] Welcome Steph Bechard, Digital Strategist at Crystal Media

03:47] What are the recent changes to the Instagram algorithm

[11:34] The Do's and Don'ts for the New Instagram Updates

[11:46] DO be posting original content that is educational, inspiring, entertaining

[13:09] DO create collaboration posts

[14:27] How do you create a collaboration post on Instagram?

[15:47] DO be consistent

[16:38] DO put your own spin on trends, pop culture, and memes

[18:07] DO Live Video

[18:23] DO have the right account type

[20:11] DON'T post wholesale product images...as is

[22:50] Join the 5-Day Facebook/Instagram Story Challenge, June 24 -28, 2024

[24:51] DON'T use Canva template (without modifying them!)

[25:30] Are there issues with copyright if I'm using a meme?

[26:41] CAUTION: Be careful reposting vendor content (without adding your own spin)

[27:43] HEADS UP - you might be getting a boost based on your location in the algorithm

[30:31] Be sure to join the Rooted In Retail Facebook Group

[31:01] Getting notice about Meta monetization? You might want to give it a try

[35:01] What to learn more and stay on top of changes - join our Insider membership

Links:

5-Day Facebook/Instagram Story Challenge - https://www.crystalmediaco.com/story/

Crystal Media’s Insiders Membership - https://www.crystalmediaco.com/insider/
Get the Show Notes on the website: https://www.crystalmediaco.com/episodes/navigating-instagrams-latest-updates-with-steph-bechard/

Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail
Join our Rise and Shine newsletter for all the latest marketing news for retailers - https://www.crystalmediaco.com/

Chapters

1. 89: Navigating Instagram's Latestes Updates with Steph Bechard (00:00:00)

2. Welcome Steph Bechard, Digital Strategist at Crystal Media (00:01:16)

3. What are the recent changes to the Instagram algorithm (00:03:47)

4. The Do's and Don'ts for the New Instagram Updates (00:11:34)

5. DO be posting original content that is educational, inspiring, entertaining (00:11:46)

6. DO create collaboration posts (00:13:09)

7. How do you create a collaboration post on Instagram? (00:14:27)

8. DO be consistent (00:15:47)

9. DO put your own spin on trends, pop culture and memes (00:16:38)

10. DO Live Video (00:18:07)

11. DO have the right account type (00:18:23)

12. DON'T post wholesale product images...as is (00:20:11)

13. Join the 5 Day Facebook/Instagram Story Challenge, June 24 -28, 2024 (00:22:50)

14. DON'T use Canva template (without modifying them!) (00:24:51)

15. Are there issues with copyright if I'm using a meme? (00:25:30)

16. CAUTION: Becareful reposing vendor content (without adding your own spin) (00:26:41)

17. HEADS UP - you might be getting a boost based on your location in the algorithm (00:27:43)

18. Be sure to join the Rooted In Retail Facebook Group (00:30:31)

19. Getting notice about Meta monetization? You might want to give it a try (00:31:01)

20. What to learn more and stay on top of changes - join our Insider membership (00:35:01)